There’s often a disconnect between what the Rising Gen wants and what the family wants of the Rising Gen. Many families don’t know what to do when the Rising Gen deviates from the familial norm. It’s unplanned. It’s uncomfortable. And it often leads to strife. It’s easier to stick to the way it’s always been done.
Jennifer Strom says it’s time for families to embrace the discomfort that ensues when the Rising Gen deviates. In fact, offering freedom to the Rising Gen often makes them more engaged and helpful to the family enterprise in the long run.
In “Where Do We Go from Here? Fostering Purpose in the Rising Generation, Both In And Out of the Family Business,” Jennifer explores multiple ways the Rising Gen can deviate from tradition in a healthy way and become a strength to the business.
Read about when the rising gen deviates from tradition in a healthy way here.
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