The Cartiers—it’s a name most in the family business space recognize. What started as a modest Parisian workshop in 1847 grew into a global luxury brand. But the Cartiers didn’t just craft jewelry. They built a worldwide legacy that survived revolutions, wars, and economic upheaval. Beneath the glittering surface of their success is a story of family dynamics and strategy. It’s a story that offers four invaluable lessons for family business’s today.
The first lesson: Protect your brand and reputation. From the very beginning, the Cartiers built a reputation for discretion and reliability.
Catering to sultans, czars, maharajas, and other royalty required more than stunning jewels. It demanded trust and personal attention. Alfred Cartier (and his sons) nurtured those relationships, solidifying the loyalty of the world’s wealthiest clientele.
Creating a reputable brand name wasn’t the only thing the Cartiers excelled at. Read “Jeweler to the 0.1%” for three additional lessons all family businesses can learn from.
Read about the four lessons from the Cartiers here.
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