An article from the Wall Street Journal claims that interest in joining the family business is rising among the Next Gen—at levels we’ve never seen before. The news is positive for family businesses wanting to create a multigenerational enterprise. But issues with succession remain. So it’s more even important to connect with the Next Gen.
One way to connect with the Next Gen is through consistent communication. Set clear expectations with the Next Gen and keep them in the loop early on. This builds trust. And it keeps everyone on the same page.
Check out the three additional areas where family businesses can keep the Next Gen engaged and set them up for success in “Next Gen Up.”
Read about how to connect with the Next Gen here.
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