The American approach to owners’ strategy is often too narrow to sustain a lasting legacy. In the U.S., it typically aligns the current owners’ values, vision, and goals for the business’s future—a strong starting point, but incomplete.

Most ownership groups extend beyond today’s owners. Family businesses are complex, and so are their ownership circles. Some members may become owners down the line; others may never hold shares but still influence the future of the enterprise.

To build a business that endures for generations, these individuals must be part of the conversation.

This article explores how to evolve a “bare bones” owners’ strategy into a truly holistic one.

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