“What if I’m just average? Or slightly above average?” It’s a common fear among the Rising Gen as they transition into the family business. The pressure to succeed—and to surpass—past generations can be crippling. This fear is only one of the many challenges Rising Gens face.
The future durability and prosperity of a family business depends on the capability of the Rising Gen. To build a resilient family business, the Rising Gen must be prepared. But, according to Kristin Keffeler, challenges still persist and the support for the Rising Gen is lacking. How can we help Rising Gens overcome these challenges and navigate their own path?
Find the answer in “3 Hurdles that Trip Up Younger Generations in a Family Business” and learn about the 3 common challenges the rising gen faces.
Read about the 3 common challenges the Rising Gen faces in a family business here.
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