“Why do you want to join the family business?” It’s the question each Next Gen member needs to wrestle with, because not all of them should join the family business.
There are four types of motivators that determine a Next Gen member’s commitment to the family business. Two of these motivators more often than not lead to Next Gen members performing poorly in the business.
For family businesses focused on multi-generational success, understanding these four motivators can lead to transparent conversations with the Next Gen. Dig into the motivators in “Why Did You Really Join the Family Business?”
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