“In times like 2008 or the Covid pandemic, a lot of companies will go bankrupt,” a third-generation family CEO informed a teenage Next Gen member. “But, because we’ve always run our family business on the tenets of entrepreneurial drive, our business survived and was positioned to prosper long term.”
Entrepreneurial drive both protects a family’s legacy and sustains wealth across generations. It is the bedrock of a business’s initial success. And it is what will guide future generations in challenging times.
How do you develop entrepreneurial drive in the Next Gen?
The most successful family businesses invest in four core pillars. Dive into each of these pillars in “Sustaining Entrepreneurial Drive Across Generations.”
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Joining the Family Wealth Library means access to the information the legacy builders need to navigate family dynamics and protect our wealth. We can keep what is ours by managing familial challenges and building trust and transparency.